JP GERBER
SENIOR UX/UI ⬩ PRODUCT ⬩ COMPLIANCE ⬩ GRAPHIC ⬩ WEB ⬩ ILLUSTRATOR ⬩ MOTION
The Mind Behind the Design
Washougal, Washington State. USA 🌐
I’M JP GERBER ⬩ I DESIGN SCALABLE, HUMAN-CENTERED EXPERIENCES THAT SIMPLIFY COMPLEX SYSTEMS AND DRIVE REAL IMPACT.
I’m a Senior UX/UI Designer with 12+ years of experience designing end-to-end digital products across SaaS, enterprise, and mobile environments.
I specialize in transforming complex workflows into intuitive, high-performing experiences that scale effectively, with a strong focus on usability, clarity, and system thinking.
APPROACH & WORK ETHIC
While I thrive in collaborative environments and value open communication, I am also a proactive problem-solver and independent thinker, capable of leading projects from concept to execution with efficiency.
My attention to detail and creative mindset enable me to identify opportunities for design enhancements, ensuring visually compelling solutions that others may overlook.
VISION & FUTURE GOALS
I am excited about the opportunity to bring my unique talents and expertise to a team that values innovation, creativity, and strategic design. My commitment to high-quality work, user-centered experiences, and aesthetic refinement ensures that my contributions will not only meet expectations but elevate the design landscape in meaningful ways.
My passion for problem-solving, innovation, and accessibility ensures that I can deliver high-quality, engaging, and inclusive designs that exceed expectations.
EXPERTISE (strategy + thinking)
UX/UI & Product Design – UX/UI Design / Product Design / Design Systems / SaaS & Enterprise Platforms / Mobile & Responsive Design
Research, Strategy & Optimization – User Research / Journey Mapping / Task Analysis / Usability Testing / Heuristic Evaluation / A/B Testing / Accessibility (WCAG 2.2 / ADA / Section (508) / Data-Driven Design / Conversion Optimization
Interaction, Systems & Execution – Wireframing & Prototyping (Low to High Fidelity) / Interaction Design / Information Architecture / Dashboard & Data Visualization / Workflow Optimization / Complex System Simplification
Brand, Motion & Collaboration – Branding & Visual Identity / Motion for UI / Cross-Functional Collaboration / Agile & Lean UX
AI & Emerging Workflows – AI-Assisted Design / LLM Integration / Prompt Engineering / Workflow Automation
SKILLS (execution + strengths)
Design Systems & Component Libraries
Rapid Prototyping & Iteration
User Flows & Journey Mapping
Responsive & Mobile-First Design
Accessibility & Inclusive Design
Stakeholder Communication & Alignment
Design Handoff & Dev Collaboration
Creative Direction & Art Direction
Brand Strategy & Visual Storytelling
Problem Solving for Complex Products
Scalable Product Thinking
TOOLS (software)
Figma / FigJam / Sketch / Adobe XD
Axure RP / InVision / Zeplin
Miro / Mobbing
LLMs (ChatGPT, Claude, Gemini) / AI-assisted design workflows / prompt design
Illustrator / Photoshop / InDesign / Lightroom
After Effects / Premiere Pro
Jira / Confluence / ClickUp / Trello / Slack / Monday.com / Google Workspace
HTML / CSS / WordPress
Education
A FOUNDATION IN DESIGN AND CREATIVE THINKING THAT INFORMS MY WORK ACROSS UX, PRODUCT, AND DIGITAL EXPERIENCES.
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Nelson Mandela Metropolitan University (NMMU) Associate Degree in Fine Art, South Africa – (2010 – 2011)
Began my creative journey studying Fine Art, where I developed a strong foundation in visual storytelling, composition, and conceptual thinking.
Shaw Academy, Higher National Diploma (HND) Graphic Design, Dublin, Ireland – (2016)
Expanded my skill set with a focus on digital design, branding, and user-centered communication, equipping me with both the artistic sensibility and technical expertise essential for modern design practice.
Accessibility and Usability Best Practices for UX and UI Designers (UX + WCAG 2.2, Section 508, ADA) – Udemy (2025)
Strengthened my expertise in accessible, inclusive design, with a focus on WCAG 2.2 compliance, usability standards, and designing experiences that are equitable, scalable, and production-ready across modern digital products.
Work Experience
A TRACK RECORD OF DESIGNING AND SHIPPING DIGITAL PRODUCTS ACROSS SAAS AND ENTERPRISE ENVIRONMENTS, WITH A FOCUS ON UX STRATEGY, SYSTEMS THINKING, AND REAL-WORLD IMPACT.
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Freelance Designer @ jpgerber.online 🇺🇸
As a Freelance UX/UI and Graphic Designer, I have partnered with clients across industries to deliver end-to-end design solutions that balance visual quality with functional clarity. Working independently has sharpened my ability to own the full design process, from initial discovery and wireframing through to high-fidelity delivery, while managing client relationships, timelines, and creative direction simultaneously.
Position Details
UX/UI DESIGN
My freelance practice is anchored in user-centered design, with a focus on creating intuitive, accessible interfaces for web and mobile platforms. I bring experience across the full UX process, including discovery, wireframing, prototyping, and usability testing, ensuring every solution is grounded in real user needs and delivered with visual precision.
WEB DESIGN
I design and deliver responsive, high-performing websites built for clarity, engagement, and conversion. My work spans landing pages, portfolio sites, corporate platforms, and CMS integrations, with a consistent focus on modern UX/UI standards, clean visual hierarchy, and experiences that perform reliably across all devices and screen sizes.
GRAPHIC DESIGN & BRANDING
I develop visual identities, marketing collateral, and brand systems that communicate with clarity and consistency. From logo design and typography to social media assets and print materials, my graphic design work is built to strengthen brand presence and support the broader business goals of every client I work with.
ACCESSIBILITY & WCAG COMPLIANCE
Accessibility is a non-negotiable standard across all of my freelance work. I design with WCAG compliance in mind from the start, incorporating high-contrast visuals, keyboard navigation support, and inclusive design techniques to ensure every experience I deliver is usable by the widest possible audience.
CLIENT COLLABORATION & DELIVERY
Working directly with clients as a sole designer has developed my ability to translate loosely defined briefs into clear, actionable design solutions. I manage the full creative process independently, maintaining high standards of quality, communication, and strategic alignment from the first conversation to final delivery.
Senior Creative @ CompRSA 🇿🇦 and JustAnt.inc 🇺🇸
As a Senior Creative, I have led cross-functional teams, collaborated with developers, strategists, and stakeholders to execute large-scale design projects. I thrive in brainstorming innovative solutions, refining brand aesthetics, and ensuring the seamless execution of creative concepts. My ability to balance technical precision with artistic expression has earned me recognition for outstanding design contributions and industry accolades.
Position Details
UX/UI DESIGN & PRODUCT DESIGN
Throughout my career, I have specialized in crafting intuitive and accessible interfaces that enhance user experience and engagement. I focus on user-centered design principles, streamlining workflows, and developing interactive elements that improve usability across web, mobile, and software applications. My expertise in wire-framing, prototyping, and usability testing ensures seamless interaction between users and digital platforms.
WCAG 508 COMP & ACCESSIBILITY
I have a strong foundation in accessible design, ensuring that products comply with WCAG and Section 508 standards. My approach integrates high-contrast visuals, screen reader compatibility, keyboard navigation, and inclusive design techniques to create interfaces that cater to diverse user needs. I am committed to building digital experiences that are accessible to all users, regardless of abilities.
ILLUSTRATION & VISUAL DESIGN
With a deep passion for illustration and branding, I create high-quality graphics, vector assets, and custom artwork that enhance storytelling and brand identity. My expertise includes hand-drawn, digital, and commercial illustrations, blending creativity with functionality to support various industries.
WEB DESIGN & DEVELOPMENT
I have worked extensively on web design projects, developing responsive, aesthetically refined, and high-performing websites that align with modern UX/UI standards. My experience includes front-end design, interactive web elements, and CMS integrations, ensuring a fluid digital experience.
MOTION GRAPHICS & MULTIMEDIA
I bring expertise in motion graphics, animation, and video editing, crafting dynamic visuals for branding, advertising, and user interactions. My skill set includes 2D animation, kinetic typography, and interactive motion design, helping businesses enhance storytelling and engagement.
Head of Design @ East Cape Tours 
I served as Head of Design at East Cape Tours, leading creative and digital initiatives in Port Elizabeth, South Africa. My role encompassed digital, web, branding, and print design, as well as team leadership and project management to ensure high-quality visual and functional experiences.
Position Details
PRODUCTION & TEAM LEADERSHIP
As Head of Design, I managed junior designers, overseeing their projects and guiding them through design processes. My leadership responsibilities included:
Client Collaboration: Understanding project needs and aligning design solutions with client expectations.
Time & Deadline Management: Accurately estimating project timelines to ensure timely delivery.
Innovative Design Solutions: Developing fresh concepts to meet diverse brand and business requirements.
Cross-Team Collaboration: Working with experts across departments to ensure cohesive end results.
My ability to balance creativity with strategic execution allowed me to deliver compelling, functional designs that supported business objectives.
DIGITAL & WEB DESIGN
I focused on strengthening the company’s online presence through engaging email campaigns, web banners, social media graphics, and WordPress-based designs.
My work included:
Wireframes & Template Design: Developing structured layouts that ensured intuitive user experiences.
Color Schemes & Style Guides: Establishing consistent visual themes for branding cohesion.
Slider & Loader Design: Enhancing website dynamics through interactive elements.
User Experience (UX) Optimization: Refining layouts for smooth navigation and readability across platforms.
BRANDING & PRINT DESIGN
I played a key role in shaping corporate identity and branding by producing posters, banners, brochures, and promotional materials that reinforced brand positioning.
My work contributed to strong, recognizable brand visuals across marketing channels.
Graphic & Web Designer @ i4Africa
I worked as a Graphic & Web Designer at i4Africa Information Systems, handling diverse creative projects in Port Elizabeth, South Africa. My role combined digital design, branding, marketing, and print production, ensuring visually compelling and functional designs.
This role strengthened my ability to blend creativity with functionality, delivering polished, high-impact designs across digital and print platforms.
Position Details
WEB & DIGITAL DESIGN
I developed optimized websites, email campaigns, web banners, and GIFs, focusing on user experience and responsive design. My expertise in layout structuring and online marketing helped enhance digital engagement.
GRAPHIC DESIGN & BRANDING
I created corporate identities, branding materials, flyers, posters, banners, brochures, and various visual assets that reinforced brand messaging. My design approach balanced creativity with strategic marketing objectives.
PHOTOGRAPHY & PRINT PRODUCTION
Beyond digital design, I worked on photography, booklet assembly, and vinyl print applications, including car wrapping projects. I ensured high-quality outputs through precise execution and attention to detail.
CLIENT COLLABORATION & PROJECT MANAGEMENT
I managed orders, client interactions, and project timelines, ensuring that designs aligned with business goals. My ability to communicate effectively, estimate deadlines, and provide innovative brand solutions contributed to successful project execution.